📊 For CMOs & Heads of Digital

SEO is Dying.
GXO is the Future.

In an agentic world, users don't visit websites—they visit answers. Generative Experience Optimization ensures your brand is the answer.

The Shift

SEO vs. GXO

The rules have changed. Here's what matters now.

SEO (Legacy) GXO (Future)
Optimizes for Keywords Entities
Goal Clicks Answers
Result 10 Blue Links 1 Direct Transaction
Metric Ranking Position Share of Suggestion
User Journey 15+ steps 2 steps
The Zero-Click Future

Users Don't Visit Websites.
They Visit Answers.

2024: Search Era

  1. User thinks "I need a toaster"
  2. Opens browser
  3. Types query into Google
  4. Scans 10 blue links
  5. Clicks on review site
  6. Reads reviews
  7. Back to Google
  8. Clicks on another site
  9. Compares prices
  10. Opens retailer site
  11. Finds product
  12. Adds to cart
  13. Creates account
  14. Enters payment
  15. Confirms purchase

15 steps. 45 minutes.

2026: Agentic Era

  1. "Hey Gemini, I need a toaster that looks good in my kitchen. Budget $80."
  2. "I found the Breville Die-Cast at $79 with free shipping from Williams-Sonoma. Their reviews are excellent and it matches the brushed steel aesthetic you have. Shall I purchase it?"
  3. "Yes."
  4. "Done. It will arrive Thursday."

2 steps. 30 seconds.

The question isn't whether this future is coming. It's whether your brand will be the answer or invisible.

The New Metric

Share of Suggestion

Market share is measured by shelf space. In the agentic era, it's measured by how often AI agents suggest your brand.

🎯

Entity Resolution

Is your brand recognized as a distinct entity by AI models? We ensure your products are understood, not just indexed.

💬

Recommendation Rate

When users ask for product categories you serve, how often does the agent recommend you? This is your new market share.

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Transaction Capture

When recommended, does the transaction complete through you? Or does friction send users elsewhere? We optimize the full funnel.

Don't Just Rank. Be the Answer.

Find out how visible your brand is to AI shopping agents today.

Check Your Share of Suggestion